Launching ShopRaise? Follow these four key steps to maximize participation and fundraising success!
1. Kickstart with Strong Outreach
In the first three weeks, spread the word through email, social media, and direct outreach:
-
Emails – Use our templates (found in Cause Admin) and send at least one email per week. Two to three dedicated ShopRaise emails work best.
-
Social Media – Post 1-2 times a week. Repetition boosts engagement! Templates are available in Cause Admin.
-
Flyers – Print custom flyers with QR codes and display them at events and bulletin boards.
2. Promote at Events
Make ShopRaise part of your virtual and in-person events:
-
Before the event – Add a ShopRaise banner to emails and invitations.
-
During the event – Encourage attendees to download the app and include flyers in goodie bags.
-
After the event – Include ShopRaise in follow-up emails and thank-you messages.
3. Keep the Momentum Going
Long-term success requires ongoing engagement. After the first three weeks, post 2-3 times a month on social media. Set up easy, automated reminders:
-
Donation Emails – Add a ShopRaise message to thank-you emails.
-
Website – List ShopRaise under “Other Ways to Give.”
-
Newsletters – Keep it in every issue.
-
Seasonal Campaigns – Use ShopRaise’s ready-to-go holiday and event-based marketing materials.
4. Activate Your Supporters
Your most passionate supporters will amplify your efforts! Aim for:
-
50-100 for charities
-
10-40 for teams and schools
-
Smaller, highly engaged groups work too!
Great supporter groups include:
-
Staff & Board Members
-
Volunteers & Parents
-
Coaches & Players
-
Affiliate Groups
By empowering your supporters, you expand your reach and increase fundraising success!